Too Much Copy

Holy cow.

I’ve been off the grid for too long. And as I flex my fingers for this new post, I’d be lying if I said it didn’t feel good to be back.

A Caveat

This is another one of those times where I must ask you to please do what I say and not as I do.

The Truth

I just took a look at the last blog post, and although I felt there was a lot to say, it was WAY too much. Whew. Embarrassing how much copy is on there.

People are busy. They don’t want to sit around reading my blog all day long. It’s not that important.

As much as I’d love to flatter myself into thinking everyone is dying to read my latest post. It’s not about me. It’s about what you as a reader can glean from the blog, or brochure or website…

So Here It Is

Keep it short. Keep it simple. 1 to 2 sentences per paragraph, max.

Use a snappy title. Put in subheadings so your readers can scan for what they want. Use pictures. Big ones.

Make it fun—and conversational if you can. Be transparent. Be human for goodness sakes.

That’s it. And now, so I don’t get caught not taking another piece of my advice, it’s time to bid you goodbye for now.

I hope you are all doing well—and give me a shout if you have questions about anything.

Lauren