Frequently Asked Question #4: “How do I know who to trust with my brand?”

Q: “How do I know who to trust with my brand?”

A: Choosing the right strategic partner to help you with the branding process is an important decision. It must feel right to you and your team because you’ll need to be able to work closely together over the course of several months and possibly longer.

It always helps if the strategic partner you choose is already familiar with your business, but that’s not always the biggest factor to consider. Do you like their past work? Do you get along?

Remember, it’s a relationship, and every brand is unique. Your brand should not come with a cookie-cutter strategy that works no matter whose logo is slapped on it.